No different than Jell-O is synonymous with gelatin, and Kleenex with tissue, you want your name to be synonymous with recruiter.  This is a long term strategy that is tied in to the in-bound marketing approach.   This effort can range from hiring a third party PR firm to constantly keep you in front of major media outlets, to simply creating a stellar website that truly encompasses the caliber of recruiter that you are.  Your marketing outreach should not be limited to only a phone call once every few months, but staying in front of your audience through newsletters, participating in industry associations, and penning articles in trade publications.  This section will give you a variety of ideas from big to small to allow you to create a consistent branding effort.