The merger and acquisition marketing approach is one that delivers strategic growth solutions to firms who are interested in gaining a competitive advantage in the marketplace through M&A services to grow their market share.  Instead of placing a single candidate, you can facilitate an introduction for an entire organization to integrate their business into that of your client.  Your fee is based on a percentage of the overall sale of the firm.  Not only does this approach lend itself to large fees, but it also provides a platform for some high-level strategic business conversations with the ultimate owners and decision makers.