There are three MPC approaches that will be covered in this section:  The “Most Placeable Candidate” Presentation, the “Generic MPC” Presentation, and “Yourself as the MPC” Presentation. 

The Most Placeable Candidate approach revolves around sharing a potential individual to a potential client in hopes of not only securing an interview for that candidate, but also demonstrate your credibility and capabilities as evidenced by the type of candidate you can present.  The candidate is leveraged as a “hook” to interest the client early in the conversation and compel them to continue the dialogue.  This is a proven technique that allows you to demonstrate the quality of candidates with whom you work.  The key is to select a candidate whom you can market to multiple prospect companies.